Yeson Voice Center attended the business meeting with associates companies in China from the 21st to 22nd of November at Sheraton Hotel, Guangzhou, China. Consultation took place for the local company associates. Total 29 people from 13 institutions including national hospitals and agencies took part in the meeting while 130 people including consumers and officials from Chinese tourism industry, hospital and beauty clinic took participation in this meeting. In addition to this, the local medical institutions, “Guangzhou Meilai Beauty Clinic” and “Jinam University Hospital,” introduced the hospital through fam tour and discussion meeting. By introducing more of unexploited treatment subjects such as dental treatment, vocal treatment and hair transplant through the promotion this time in China, it is expected that it could expand the Chinese medical tourism industry, which is focused too much on particular treatment like plastic surgery. The manager at Yeson Voice Center said, “Through this promotion, we were able to build up new formal networks which we couldn’t before due to the characteristics of previous Chinese market where only informal vocal marketing could take place.”
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